TV marketing has been helping to develop businesses marketing campaigns for decades now, and has proven itself to be widely successful. Meanwhile, the internet and internet marketing have been around for considerably less time, but is widely viewed as something more attainable for the average medium sized business to engage, while TV advertising is still looked on as something which only big businesses can use to help to develop their brand. It could be said though, that this dynamic is increasingly shifting towards a position whereby normal businesses can conduct branding exercises on TV too. This is largely due to the decrease in advertisement costs on TV; which has arisen in part because the internet has proven itself to be a valuable and a cheaper source of advertisement, but also in part because a lot of the entertainment which is shown on TV is now shown on the internet, and TV ratings as a consequence have gone down. Still though, TV is still looked on as the most effective way of creating brand awareness, while the internet is a nice addition to this, and can be viewed as being a more cost effective source of advertising.

Twitter is more than just a social media network that lets you chat with your friends and ‘follow’ celebrities. It has various benefits that can be applied to businesses, especially in terms of building relationships and improving their brand awareness.

With a twitter account, you essentially have your own page where customers can find you and your latest information. Information comes in the form of ‘tweets’ and it is essentially home to your latest information, views and links (perhaps to your main website).

With twitter people can comment on your latest tweets, favourite them, and then perhaps keep checking back for further activity. This can then mean you have a collection of interested individuals (followers) who may potentially become customers. The reach of your tweets can then be expanded further if people retweets your content to their own followers. It’s about building these connections to potentially increase enquiries, conversions and sales.