TV marketing has been helping to develop businesses marketing campaigns for decades now, and has proven itself to be widely successful. Meanwhile, the internet and internet marketing have been around for considerably less time, but is widely viewed as something more attainable for the average medium sized business to engage, while TV advertising is still looked on as something which only big businesses can use to help to develop their brand. It could be said though, that this dynamic is increasingly shifting towards a position whereby normal businesses can conduct branding exercises on TV too. This is largely due to the decrease in advertisement costs on TV; which has arisen in part because the internet has proven itself to be a valuable and a cheaper source of advertisement, but also in part because a lot of the entertainment which is shown on TV is now shown on the internet, and TV ratings as a consequence have gone down. Still though, TV is still looked on as the most effective way of creating brand awareness, while the internet is a nice addition to this, and can be viewed as being a more cost effective source of advertising.