Twitter is more than just a social media network that lets you chat with your friends and ‘follow’ celebrities. It has various benefits that can be applied to businesses, especially in terms of building relationships and improving their brand awareness.

With a twitter account, you essentially have your own page where customers can find you and your latest information. Information comes in the form of ‘tweets’ and it is essentially home to your latest information, views and links (perhaps to your main website).

With twitter people can comment on your latest tweets, favourite them, and then perhaps keep checking back for further activity. This can then mean you have a collection of interested individuals (followers) who may potentially become customers. The reach of your tweets can then be expanded further if people retweets your content to their own followers. It’s about building these connections to potentially increase enquiries, conversions and sales.