A website is a good marketing tool, but should you also use it to sell your products? If people are really engaged with your products or services and are ready to buy, it only makes sense that they should be able to buy online, directly from you. This is all part of the marketing process and driving people further along the sales funnel – it benefits you and your consumers, because they can get what they want straight away.

You must remember that an eCommerce website might be more expensive to have built. It is likely that it will be easier to market though, as people will take notice of a site where they can immediately get what they want. You must consider your product and your audience though. Some businesses lend themselves to eCommerce and others don’t. Think about how you audience use your website, what they want to get from it, and use this to decide.