Social media is an excellent tool for businesses and it is now for the most part expected that you should be using social media platforms regularly. It shows that your business is active and current – recent activity helps give your customers more confidence in you. Social media is an excellent tool for raising the profile of your brand and generating some brand awareness.

However, you need to be realistic about what social media can do for your business. If you think it is a tool where you can make lots of money and convert people, think again. It won’t do that for your business, unless you are running a paid campaign, and even then, it may not be as effective at converting as other marketing methods.

That’s not to say social media isn’t useful. It makes you memorable and gives your business a personality. This will begin to affect sales over time, but it’s hard to monitor. Don’t be expecting huge growth in a short space of time.