People consume more digital information each day-on their mobile phones, desktop computers, laptops and more. Companies that have not yet recognized the importance of going digital in their marketing strategies needs to adapt it fast.
Why digital marketing
While the older generations will obviously lament the demise of books, paper-based newspapers, radio broadcasts and traditional TV, those who’ve grown up with internet and cell phones are already embracing the new world of digital consumption.
The reason why most companies are embracing digital marketing is because of the faster, versatile, streamlined and more practical nature, and so it’s perhaps not surprising that once technology became available, businesses quickly began moving into the digital age.

Digital marketing offers just as much potential to the markets as it does to the consumers.
Key forms of digital marketing
* Blogs
* Websites and SEO content
* Online videos content
* PPC-Pay per Click advertising
* Internet Banner Ads
* Mobile Marketing-Both MMS and SMS
* Social Media- (LinkedIn, Twitter, FaceBook, etc)
* Email marketing
Why companies should use digital marketing
The main benefit of digital marketing strategy is that companies can conduct their marketing digitally with ease. This allows tracking and monitoring of results. Rather than conducting consumer research which can be very expensive, the company can view response rates and measure the effectiveness and success of their marketing campaign in a real time environment. This enables them to plan effectively for the next campaign.
The more the customers get connected to digital technologies, the greater the power of info channel for the company to market itself. With the cell phones and other electronic devices used by individuals, the rate will be higher than the approach used by the traditional media.
Today, companies can reach customers when they want to, leveraging opportunities arising and send targeted into that reflects gleaned online and expects a fair share to engage in a two way communication.
Perhaps the strongest part for incorporating digital element into marketing by companies is that digital media is quickly overtaking the traditional forms of info consumption. The Office for National Statistics shows that more that 82% of the UK adults went online from January to March 2013, which is about 40 million individuals.