Product design is a lengthy process but it can have a massive impact on the success of one product over another. In many studies, it has shown to be one of the most important factors in determining product success in a competitive market outside of price.

Product design includes a lot of elements but at its most basic level it is a blend of function and form.

Function is the most important part of the process and is mostly based around making sure that the product meets a need in consumers.

Form can be broken down into other parts, and is where making the product marketable, on-brand and user-friendly gets to be part of the process. For products which already have a place in the market with competitors, this can become the most important part of a product design.