Online and offline marketing might feel like two separate entities, but when they are for the same business, they simply can’t be. They will need to be considered as part of the same overall strategy, achieving the same results. This means that all online and offline material has to be recognisable as your brand.

To do this, you should use your logo consistently on all publications. This will help you to become more recognisable, so that people will realise who you are straight away. Your logo should be clearly visible, usually used in the top left hand corner.

You should also make sure you design work is similar. Use the same colours and use similar patterns, so that people who have seen your website would also recognise you from a poster. This is the only way you are ever going to build up authority and grow into a well known, successful brand.