A business needs to be marketed in many different ways to make it as successful as possible. It should have a strong online presence, it might also benefit from some form of print advertising, and it should definitely market itself in situ as well. This means the things like ensuring customers have a great all-round experience, and it is possible to get business from passing footfall by making sure people know the business exists. It is as much a brand awareness exercise as anything else, and it is one of the most important types of marketing activity you can carry out because it helps win those loyal customers who keep coming back due to the excellent experience your business provides.

Have you thought about using commercial umbrellas? They may not be the first thing you think about when marketing your business, but the rewards can be significant. For starters, using commercial umbrellas is an instant way to update and improve the general ambience and make your building look appealing and inviting. This is especially important if you are a business like a restaurant of a cafe, where people are going to be sold on the atmosphere. They may also benefit businesses like shops, hairdressers and any other place where people go to make use of a particular service. The umbrella will add shade and create a pleasant appearance that your customers will enjoy.

Why are commercial umbrellas a useful marketing tool? 

• You can benefit from a better ambience, meaning customers are more likely to enjoy the experience and come back again.
• There will be more shade, making it cooler inside and outside the building. You can save money on your air conditioning costs. Again, this helps customers by creating a better ambience for them.
• You can get the umbrella branded. This shows your business off, making sure people know you are there and lodging your business in their minds. When they see your logo repeatedly, they are more likely to think of you as a viable option.
• You can also use umbrellas branded by product suppliers. For a bar or restaurant, this may be types of drink or food that you sell. If people recognise the brand, they are more likely to think of you as a viable brand because you are associated with them.

It’s a great brand awareness exercise, making sure people know about your business, but in a way that isn’t pushy or too salesy. It just lets people know you are there.

Choosing a commercial umbrella – some key considerations 

A commercial umbrella is a largely bespoke product that can be altered depending on your needs. You should get your patio or outdoor space measured up by a professional supplier and installer, then get them to complete the work as well if you are happy. You shouldn’t fit an umbrella yourself, especially a more complex design where there are lots of moving parts – this could become a health and safety concern in a commercial environment. Choose a company with a good reputation and a wide range of umbrellas to choose.