Facebook advertising is so flexible, which is one of the reasons why so many people use it. Its flexibility makes it highly effective and you can achieve great results using Facebook’s advertising platforms and the different styles of ad. It is a good way to reach out to new audiences and tap into their everyday lives.

First, you need to decide which type of campaign you are going to pick. You can choose local campaigns, offers and campaigns to generate more likes, amongst many others. If you want to try it out first, look at the Facebook power editor tool. This gives you the maximum control and allows you to set up multiple campaigns at once and test them against each other. You can tweak the fine details as you go along as well, choosing who you show the ad to in order to find the best combinations of creative and data-driven elements.