Social networking is the new paradigm of marketing that has gained a lot of prominence in the recent time. Both the marketers and the customers are taking the social media route to promote their product and services and to know about a particular product or service respectively. Social media has a widespread reach and it has wide acceptance among people of all age groups and class. A lot of awareness and marketing programs are carried on in the social media through which people gather the various related information.

Social networking is used by the marketers as the marketing tool and provides the expected result in terms of promotion and advertising. Social media is thought to be one of the best marketing tools as it delivers the finest results in marketing and is one of the cheapest forms of marketing products and services. It is like minimum resources providing maximum results.