One of the first moves made by businesses who are dipping their toe into online marketing is SEO (Search Engine Optimisation). The only problem is that many companies will opt for the services of agencies who promise rankings, which should never be the case.

Search Engine rankings are unpredictable, and no matter how good you title tags and Meta descriptions are you can’t always be guaranteed good rankings. There are so many factors in Google’s algorithm, and these agencies are lying if they say they can guarantee you top 5 results for competitive phrases.

Some agencies will promise number one positions for certain phrases and then make you spend money on Pay Per Click which is paid advertising above the search rankings on Google. Don’t fall for this trap and opt for a company that want to see you develop and improve the content on your website, whilst maximising on ROI.