Email marketing campaigns are something which are particularly difficult to do well. Most people have experienced the magnitude of spam that your email address can attract; the idea of a  good email marketing campaign is to avoid being classified as spam. To avoid being labelled as spam, by spam detectors can be difficult, but there are some effective methods of doing it. The most effective method is to run a targeted campaign at people who have already expressed an interest in similar subject material. By doing this, you both reduce the risk of being classified as spam, and also increase your chances of getting some results. Another important thing to do is to avoid looking like spam. Spam being an email with minimal information, and then a link to a largely unknown website. When you do it, it is important to provide a reasonable amount of information, and then linking to a trustworthy website. We recommend a social media website, as this will give you another opportunity to provide information about your products and your agenda, and another link to your eCommerce website.